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ETFs Explained

What they are, why Canadians love them, and how to pick your first one.

Last updated: February 2026✓ Verified accurate

💡 Think of an ETF like a basket.

Instead of buying one stock, you buy a basket that holds dozens or hundreds of stocks at once. Instant diversification.

What is an ETF?

An Exchange-Traded Fund (ETF) is a collection of investments bundled together and traded on the stock market like a single stock. When you buy one share of an ETF, you own a tiny piece of every company inside it.

Why Canadians Love ETFs

  • Low fees: Most ETFs charge 0.05%–0.25% vs. 2%+ for mutual funds
  • Instant diversification: Own hundreds of companies with one purchase
  • Easy to buy: Purchase through any brokerage like a regular stock
  • Tax-efficient: Hold them in your TFSA or RRSP for maximum benefit

Popular Canadian All-in-One ETFs

These are perfect for beginners — one fund, fully diversified:

ETFMixMERBest For
XEQT100% stocks0.20%Long-term, high growth
XGRO80% stocks / 20% bonds0.20%Growth with some stability
VGRO80% stocks / 20% bonds0.24%Vanguard alternative
XBAL60% stocks / 40% bonds0.20%Balanced, moderate risk

ETFs vs. Mutual Funds

  • Fees: ETFs average 0.20% MER vs. mutual funds at 2.0%+
  • Performance: Over 80% of mutual funds underperform their benchmark ETF
  • Flexibility: ETFs trade anytime during market hours; mutual funds once per day

How to Buy Your First ETF

  1. Open a brokerage account (Wealthsimple, Questrade, etc.)
  2. Choose your account type (TFSA recommended for beginners)
  3. Deposit money into your account
  4. Search for the ETF ticker (e.g., XEQT)
  5. Place a "buy" order for the number of shares you want
  6. Set up automatic contributions and repeat monthly!

🍁 Canadian Pro Tip

On a $10,000 investment over 25 years, a 2% MER mutual fund costs you ~$5,000 more in fees than a 0.20% ETF. That's real money — fees matter!